Anaplan for Marketing: a single, connected platform

Increase the effectiveness of marketing planning, performance, and spending

Marketing leaders prove the value of marketing activities by tying those activities to sales revenue. It’s cumbersome and costly to connect investment to returns when juggling spreadsheets and point solutions that are disconnected from the sales plan.


Anaplan for Marketing lets you connect your marketing spending and resource strategy to performance and corporate objectives. By using marketing performance management (MPM) to predict and optimise the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom line. With the Anaplan platform, you can define and track campaign success, instantly calculating predicted revenue from performance metrics like funnel conversion rates, deal size, and resources.

Use Cases


Marketing Resource Management


Pricing & Promotions