Recorded Webinar -

Anaplan Trade and Promotion Planning

Anaplan Trade and Promotion Planning

Learn how with Anaplan you can optimise trade promotion management by collaboratively planning at aggregate and detailed levels, and by easily adding promotions, campaigns, and products without delay .


The webinar will demonstrated how to:


  • Accurately align spending plans with distributors and end-customer demand signals across all product, geography, and time intervals with unprecedented granularity;


  • Perform top-down and bottom-up trade promotion planning and analysis that incorporates P&L data—delivering actionable insight into promotions spending for different company organisations;


  • Streamline trade promotion management workflow execution;


  • Increase margins while you allocate promotions spend effectively across the enterprise by tracking promotions spend and ROI across historical and actuals data;


  • Maximise your trade promotion management process by leveraging Anaplan to modify plans, as well as make functionality and configuration changes, thereby allowing for a better response to planned events and disruptions.



Bedford Consulting are a London based Analytics consultancy and software reseller. We specialise in the Anaplan product set and were awarded Anaplan Partner of the Year in 2016. Our expertise lies across all business verticals and we have sold and implemented more Anaplan projects than any other UK based consultancy.


Anaplan is the enterprise planning Cloud Company. Anaplan brings together an unrivalled planning and modelling engine, collaboration in the cloud, and a simple interface for business users. Anaplan customers can choose from over 100 pre-built planning apps from the Anaplan App Hub, or easily build their own apps.



Your host:


Andrew is a qualified accountant with 15 years’ experience working in medium and large size organisations, implementing solutions that streamlined/improved key business activities such as quote-to-collect, the financial close, planning and forecasting.


Now a Pre-Sales Consultant with Bedford Consulting, Andrew helps organisations understand how they can leverage the capabilities of Anaplan, the leading planning and performance management platform, to address corporate, financial and operational requirements in various business functions.

For more information please contact us on +44 (0) 207 692 1715 or e-mail