Anaplan for Trade & Promotion Planning
Key benefits 
  • Improve promotion plan accuracy and collaboration with flexible promotion modelling and performance analysis

  • Maximise trade promotion effectiveness by planning tradeoffs in lift versus trade spend

  • Define optimal trade promotion strategies and budgets integrated with promotions plans in one application

  • Integrate with legacy systems with pre-built connectors and APIs, including ERP, CRM, and planning systems. Link to other Anaplan apps with no data integration

  • Implement in record time with a cloud-based, pre-built app that business owners can adjust over time