Anaplan for Trade & Promotion Planning

Key benefits 

• Improve promotion plan accuracy and collaboration with flexible promotion modelling and performance analysis

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• Maximise trade promotion effectiveness by planning tradeoffs in lift versus trade spend

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• Define optimal trade promotion strategies and budgets integrated with promotions plans in one application

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• Integrate with legacy systems with pre-built connectors and APIs, including ERP, CRM, and planning systems. Link to other Anaplan apps with no data integration

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• Implement in record time with a cloud-based, pre-built app that business owners can adjust over time