Commercial Lead (Relationship Manager)
UKI, DACH, Nordics & Benelux

About us


We are a company that empowers organisations to plan in a truly collaborative way, reducing time spent on data collation and preparation and enabling faster, connected decisions across the organisation. Founded in 2008, we are a Gold Anaplan Partner and have been awarded Anaplan Partner of the year for EMEA for the past six consecutive years. Anaplan is a global cloud-based planning software company.


We specialise in project implementation, software sales, health assessments, user clinics and training. We also offer a first-class care programme. With more than 40 experts across EMEA, we have delivered over 380 successful projects for 190+ customers, we have been at the forefront of business analytics technology since our inception.

As one of the first Anaplan partners in EMEA, we have been involved in implementations across all industries and areas of the business in some of the world’s largest companies. Our offices are in London, Dusseldorf, and Stockholm.


We have an exciting opportunity for an experienced Commercial Lead to join our sales organisation at Bedford. Deploying your knowledge and skillset across all EMEA territories and a wide range of industries, to proactively create value for our commercial customers, as we continue to grow our organisation 50% year on year.

You will work hand in hand with our Customer Success team nurturing a strong and consistent relationship with our customers.

The ideal candidate will have experience as a Commercial Lead for a technology company across UKI & EMEA, and a proven track record of growing existing customer accounts.

Bedford operates a no-ego and no-surprises environment, we are all team players who work together to contribute to Bedford’s success. We truly live and breathe our values and expect the same of you. We want every customer to feel important, valued and have a constructive, enjoyable and long-lasting relationship with Bedford.


Key responsibilities

  • Support delivery of our upsell target within our commercial customers across all territories, as defined by our Chief Revenue Officer (CRO)

  • Proactively create ACV pipeline within a targeted subset of Commercial customers, working closely with Bedford Customer Success Director’s (CSD’s)

  • Always ensure a strong and consistent relationship with Anaplan stakeholders

  • Identify industry trends and analyse data to learn more about customer behaviour

  • Work with our marketing team to develop a GTM strategy for the existing customer base. Highly personalised marketing

  • Develop account plans and work with CSD’s to ensure alignment and delivery of the plan

  • Forecast and track key account metrics for each targeted customer, in conjunction with Bedford CSD’s

  • Prepare reports for account status

About you

To be successful in the role, you must possess the following skills:

  • Proven customer and account experience (minimum 5 years)

  • Experience in the technology industry, with some EMEA experience, is highly desirable

  • Passion for building exceptional and long-lasting relationships

  • Excellent collaboration skills

  • Experienced with CRM software (Salesforce)

  • Strong verbal and written communication skills

  • Excellent listening and presentation skills

  • Ability to manage multiple account projects at a time, while maintaining attention to detail

  • Passionate about Bedford values

  • Maintain excellent client industry knowledge as well as knowledge about our products and services

  • A strong team player, who is also proactive and able to work on own initiative

Company Policy Statement


Please note the company’s preferred selection method is to use a combination of interviews and by inviting potential candidates to one of our assessment centres.


Please further note that to protect the Company’s legitimate business interests, and the interests and wellbeing of current staff,  the Company reserves the right to lawfully undertake proportionate pre-employment checks and ongoing diligence both before the commencement of your employment and periodically during your employment.